Amazon MGM Studios and Amazon Web Services (AWS) have established a fund to support creators with AI production tools.

GenAI Creators’ Fund

According to a press release, the GenAI Creators’ Fund will provide filmmakers, digital creators, and tech startups with funding and access to “professional-grade AI tools” to support the production of high-quality film and television content. Recipients will use Project Nara, Amazon MGM Studios’ AI-powered production platform built on AWS, which supports both animation and live-action workflows. According to the release, the platform enables video generation and editing, streamlines feedback sharing, and provides progress tracking throughout the production process.

“Creative breakthroughs happen when visionary storytellers are given access to transformative tools,” said Albert Cheng, head of AI Studios at Amazon MGM Studios, in the press release. “The GenAI Creators’ Fund and Project Nara position human creativity at the center of our efforts to integrate generative AI into our production processes at Amazon MGM Studios. We’re proud of the work that these filmmakers have accomplished and look forward to sharing these creators’ visions with the world.”

According to Variety, Samira Panah Bakhtiar, general manager of media and entertainment, games and sports for AWS, commented:

“Amazon has quietly and methodically assembled the only end-to-end AI content creation ecosystem in the industry, spanning from infrastructure to creative tools to distribution and funding of creative content. Project Nara illustrates how AWS can help filmmakers of all kinds bring AI to the full creative pipeline, from concept to screen, using a wide range of familiar models and tools on a cloud trusted by the entertainment industry.”

The following projects have already received backing and support from the fund, according to the outlet:

  • “Cupcake & Friends” from BuzzFeed Studios
  • “Love, Diana Music Hunters” from creator Albie Hecht, chief content officer at pocket.watch
  • “Punky Duck,” created by Jorge R. Gutierrez.

The projects will air on Prime Video. A release date has not yet been announced.