Cleveland Cavaliers All-Star Donovan Mitchell wants to make wellness more accessible to families.

WellWithAll

Mitchell told AFROTECH™ he is intentional about making moves that will last beyond his playing days. Generational wellness is part of his long-term strategy, and he aims to invest in “real, accessible tools and resources that help families take control of their health every day.”

According to a press release shared with AFROTECH™, Mitchell is aligning himself with WellWithAll, a wellness brand co-founded by Demond Martin and Carmichael Roberts. Per the company’s website, WellWithAll is a black-owned and offers supplements and energy drinks. According to Cuisine Noir, its energy drinks contain 45 calories and 80 milligrams of natural caffeine for energy. The brand can also be found at retailers such as Walmart, Target, and Fruitful Yield Health Foods, according to its website.

What’s more, 20% of WellWithAll’s profits are allocated to health equity initiatives, notes Cuisine Noir.

Brand Ambassadors And Strategic Investor

Mitchell joins WellWithAll as a brand ambassador and strategic investor. He joins a slew of investors across business, sports, and philanthropy, including Ken Chenault, Jonathan Kraft, David Fialkow, and Larry Fitzgerald, notes the press release.

“Ownership matters to me. If I’m putting my name behind something, it has to be real and aligned with my values. WellWithAll looks at wellness in a holistic way, and that’s a big reason I wanted to be involved as an investor, not just a spokesperson,” Mitchell told AFROTECH™.

Martin commented:

“Donovan and I share the same belief that where you’re born should never determine how well or how long you live. Generational wellness requires long-term thinking. By investing capital in WellWithAll, Donovan is helping to build a future where daily health resources are easier to access and designed with intention for the people who need them most.”

Mitchell will be tasked with scaling WellWithAll’s efforts, collaborating on health equity initiatives that include building storytelling for younger audiences and expanding access to wellness resources.

According to a press release, Mitchell’s investment in WellWithAll is in direct alignment with his long-standing commitment to health advocacy, including through his SPIDACARES Foundation, which targets physical well-being and mental health in children and adults.

“My foundation, SPIDACARES, has always been about equity and strengthening communities, so I see this investment in WellWithAll as an extension of that mindset,” he said.

Mitchell said that the success of the newly announced partnership will be reflected in making wellness accessible to families who previously did not have it woven into their daily lives. He considers the synergy between awareness and accessibility, even incrementally, to be a win.