Meghan Markle’s As Ever brand is now fully independent, according to Deadline.

The Duchess of Sussex launched As Ever to reflect her passion for cooking, entertaining, and hosting, according to the brand’s website. She shared she had been making jams, preserves, and fruits spreads for loved ones, and the feedback inspired her to take her idea beyond her kitchen and into others’ homes.

“I asked myself, ‘What would it take to scale my fruit spreads into something I could share more broadly? Could I adapt my recipe into something that could bring more people that feeling of joy? And what else could I add to this collection to spark a smile, to make your day a bit easier, to elevate your everyday,'” she expressed on the company website.

As Ever sells jams in flavors such as raspberry, orange marmalade, and strawberry, as well as California-harvested honey, teas in various blends, and more. Its launch was on April 2, 2025, according to Marie Claire.

The brand was supported by Netflix, which was an investor. Markle first had a cooking and interview series on Netflix called “With Love, Meghan,” produced by Archewell Productions and Sony’s IPC, Elle reports. Two seasons of the show have been released so far, and it is unclear if there will be a third season.

Netflix and As Ever have announced the streaming giant is no longer an investor in the brand, Deadline reports. However, Neflix shared it had not intended to back the brand for the long term.

This also means As Ever is a fully independent brand, per BBC.

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” Netflix said in a statement provided to Deadline. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

A company spokesperson from As Ever commented, per Elle:

“As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”